Accompanying the sudden onset of the pandemic in early 2020, the business community had to face unprecedented survival challenges. In this silent and severe winter, the main factor deciding whether an enterprise could survive and achieve, going against the current, was the meticulous management of cash flow and costs. Those who survive the biting cold winds, will enjoy in the spring blossoms, the digital customer assets that maintain connections even when dispersed, and the growth opportunities brought by digital marketing.
The post-epidemic era requires businesses to rebuild the foundation for growth. The structural changes that have arisen also demonstrate obvious differences between businesses in terms of risk prevention and growth capability. On the path of digital transformation, the real starting point is the insight and improvement of the market and marketing. The transformation of market thinking in the digital age, through establishing a pyramid-type framework principle, thereby guides the market strategy reconstruction and systematized planning.
In the new system of digital marketing, the so-called 4R transformation is crucial. It integrates the top-level design of digital marketing, including digital coverage and reach, digital profiling, sustained relationship building, and the realization of transactions and returns, achieving a redesign of the marketing process and a closed loop.
If an enterprise wishes to achieve sustained growth and digital transformation, marketing must not only be an innovator but also a major source of profit. Maintaining consistency in organizational change and functional alignment with the transformation system, the integration of traditional and digital marketing is an indispensable link. This requires enterprises to reshape processes based on customer orientation, clarify strategic positioning and management boundaries, and construct a collaborative new leadership organization.
